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We've started compiling a list of people, places, and things related to the many facets of integrated marketing communications and design. Over the next few months, we'll be expanding this area to offer a wide array of resources designed to help you with your marketing efforts. Happy hunting! Marketing, Communications & Design Associations
Business Marketing Association
National Site - http://www.marketing.org/ :: Chicago Chapter - http://www.bmachicago.com/
Focuses on business-to-business marketing and communications, offering an excellent repository of business-to-business marketing information and resources, and promoting industry best practices.
Public Relations Society of America
National Site - http://www.prsa.org/ :: Chicago Chapter - http://www.prsachicago.com/
Suburban Chicagoland Chapter - http://www.prsasuburbanchicagoland.org/
Focuses on public relations. Goal is to unify, strengthen and advance the profession of public relations, building value, demand and global understanding for public relations. Excellent source of information and professional development opportunities in PR.
International Association of Business Communicators
National Site - http://www.iabc.com/ :: Chicago Chapter - http://www.iabcchicago.com/
An international knowledge network for professionals engaged in strategic business communication management. Purpose is to inspire, establish and support the highest professional standards
of quality and innovation in organizational communication.
American Marketing Association - http://www.marketingpower.com/
Website offers a wide array of information including research, case studies and best practices in marketing.
American Institute of Graphic Arts
National Site - http://www.aiga.org/ :: Chicago Chapter - http://www.aigachicago.org/
Focuses on professional designers. It exists to promote excellence in communication design as a broadly defined discipline, strategic tool for business and cultural force.
Digital Eve Chicago - http://www.digitalevechicago.org/
A collaborative community that provides wisdom, resources, and technology to empower, educate, and create opportunities for women in the digital world.
Association for Multimedia Communications (Chicago group) - http://www.amcomm.org/
Focuses on networking and professional development for people who make New Media happen.
Integrated Marketing & Communications
Integrated Brand Communications
Good "process" article on moving beyond integrated communications plans to true integrated marketing/branding.
Managing the Customer Experience
Deals specifically with leveraging the online experience, but the principles apply to all customer contact points.
Customer-Driven Marketing
Collection of marketing-related articles from Inc. magazine.
Brand-building case studies
Collection of articles from Fast Company magazine related to sales, marketing, and branding.
Website Design, Writing & Marketing
Search Engine Watch - http://www.searchenginewatch.com/
In-depth coverage of all things related to search engines and search engine placement.
Jakob Nielsen - http://www.useit.com/
Nielsen is often considered the world's foremost authority on website usability. His site offers a wide variety of resources, including a bi-weekly newsletter. Topics range from information architecture to design and writing.
Rank Write Roundtable - http://www.rankwrite.com/
Expert advice about achieving high search engine rankings, successful copywriting for the search engines and your prospects, directory submissions, and the latest SEO marketing news and alerts.
Writing HTML Tutorial - http://www.mcli.dist.maricopa.edu/tut/index.html
A great beginner's tutorial for anyone who wants to learn how to build simple web pages.
Photos, Fonts & Clip Art
ClipArt.com - http://www.clipart.com/
Over 2.5 million downloadable images, photos, and fonts for print and web use. Features a variety of subscription plans to fit your needs. A great deal!
FontShop - http://www.fontshop.com/
One stop font shopping from both large and small foundries.
MyFonts.com - http://www.myfonts.com/
Online source for finding, trying, and buying fonts. Over 27,000 fonts with some of the best search tools in the business.
Chank Fonts - http://www.chank.com/
Great source for unusual or trendy fonts and clip art.
Getty Images - http://creative.gettyimages.com/
Rights-managed and royalty-free stock photography and illustrations - single images or CD collections. Also offer fonts and audio clips.
Corbis Stock Market - http://www.corbis.com/
Stock and royalty-free photography - single images or CD collections.
Comstock Images - http://www.comstock.com/
Stock and royalty-free photography - single images or CD collections. |