Challenge:
Redesign an existing, outdated site with stronger branding and expanded content, including an online prayer forum and a secure online gift shop.

Solution:
To begin, an interim design solution was created so the online prayer forum and secure online gift shop opened as freestanding modules off the existing site. The prayer forum included database development and dynamic page coding, while the gift shop included consulting services to research, select, and integrate a third-party e-commerce application.

The second phase of this project established a new site design that more effectively reflected the organization's "personality" and brand. As part of this implementation, we built a Web-based content management system that allows the client to easily maintain site content that changes frequently.

	Over the last two years, requests submitted to the online prayer
	forum have doubled, increasing from 400/month in 2004 to
	1000/month in 2005 and has continued to grow in 2006.
	Online revenue (including donations) in 2005 was four times
	greater than in 2004, establishing a crucial new revenue stream
	to support ministry efforts. Monthly revenue is continuing to trend
	upward in 2006.
	"Join our mailing list" links throughout the new site design have
	provided a steady stream of potential new donors.
	Success to date is the result of "passive" marketing efforts related
	to search engine optimization techniques, inclusion of the Web
	site address on other Shrine materials, and word of mouth
	advertising. In 2007, the focus is shifting to more active
	marketing of the site to further extend the site's reach and
	overall impact on the Shrine's bottom line.